Yamaha Announces 2010 ATV Models

Proven, Class-Leading Performance Remains Focus of Yamaha Utility and Sport ATVs

CYPRESS, Calif. – September 8, 2009 – Yamaha Motor Corp., U.S.A., today announced the full 2010 model year ATV product line including a new sport ATV designed specifically with the trail rider in mind, the YFZ450X. In total Yamaha will produce 17 ATV models for 2010 including class-leading, best-selling models from its Grizzly utility line and Raptor and YFZ sport lines.

2010 YAMAHA SPORT ATV LINEUP

The YFZ450X is new to Yamaha’s line of top performing sport ATVs and replaces the original YFZ450 as the best new ATV for tight, technical woods and trail riding. This new trail machine is 46.1 inches wide (versus the MX track width YFZ450R introduced last fall) with optimized suspension, fuel injection, and Yamaha’s exclusive cast aluminum-steel hybrid frame. The light and nimble 450X is designed to carve through tight trails, over tree roots, rocks and almost anything else riders might encounter on a tough GNCC course or weekend trail ride. Both the new YFZ450X and YFZ450R feature the powerful 5-valve DOHC liquid cooled single cylinder 449cc engine and highest sport ATV performance technologies available.

The Raptor legacy continues in 2010 with four models providing a range of size and performance: the Raptor 700R (best selling big bore sport ATV*), the Raptor 350, the Raptor 250 (all-around best selling sport ATV*), and Raptor 90 (best selling youth ATV*).

Bridging the gap between pure sport ATV action and utility ATV capability is the Wolverine 450 4x4. The Wolverine is one of the most popular sport utility ATVs offering riders a nimble off-road machine with a sporty feel and push-button 4x4 capabilities.

2010 YAMAHA UTILITY ATV LINEUP

Yamaha’s Grizzly 700 FI EPS, which introduced the first ever Electric Power Steering (EPS) on an ATV, continues to be the best selling big bore utility ATV**. This leading utility machine has won numerous awards and shoot-out comparisons with leading features like Yamaha Fuel Injection, Ultramatic® automatic transmission and On Command® 2WD/4WD/4WD with differential lock – all set atop a comfortable ride with fully independent suspension.

The Grizzly 700 FI was the platform for the Grizzly 550 FI EPS introduced last year, which quickly became the best-selling 550-class utility ATV***. Other popular models in the Grizzly line include the Grizzly 700 FI (non-EPS), Grizzly 550 FI (non-EPS), Grizzly 450 4x4 IRS, Grizzly 350 4x4 IRS, Grizzly 350 4x4, Grizzly 350 2WD and Grizzly 125.

Yamaha’s Big Bear 400 4x4 IRS sets itself apart with ITP Mud Lite tires and a semi-automatic five-speed transmission allowing the rider to choose the right gear for the conditions.

More information on all of Yamaha’s 2010 model year ATVs can be found at www.yamaha-motor.com.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

Yamaha Rhino Rally at the Dune Tour

Off-Road Enthusiasts Rally Around Rhinos in Southern California
Thousands Gather in Glamis to Celebrate the Yamaha Rhino Rally at the Dune Tour

CYPRESS, Calif. – March 26, 2009 – Thousands of off-road enthusiasts flocked to the Imperial Sand Dunes Recreation Area, commonly known as “Glamis,” in Southern California this past weekend (March 20-23) to celebrate one of their favorite past times with family and friends at the Yamaha Rhino Rally at the Dune Tour.

The event, officially named the Rhino Rally at the Dune Tour presented by Yamaha, attracted approximately 1,800 registered attendees and their families and friends. By the end of the weekend, approximately 4,500 people had participated in some part of the event and brought Yamaha Rhino Side-by-Side vehicles, ATVs and other off-highway vehicles (OHVs) from California, Arizona, Utah and farther all to enjoy a weekend of activities in Glamis, the Mecca of U.S. sand dunes.

“The Rhino Rally at the Dune Tour was a great success, and we were excited to see so many of our customers enjoying Glamis with their family and friends,” said Steve Nessl, Yamaha’s ATV/SxS group marketing manager. “This event is a great opportunity for Yamaha to show our appreciation to our customers and to spend some time with them doing what we all love to do -- ride, relax and spend some time in the outdoors. The Dune Tour did an outstanding job with all of the activities, and we’re already looking forward to the next Rhino Rally.”

The 2009 Rhino Rally at the Dune Tour presented by Yamaha was produced by PGI Media. Here’s a look at the event by the numbers:
- Approximately 1,800 people registered for the event with approximately 4,500 participating in the different event activities throughout the weekend.
- Six hundred and thirty scavenger hunt cards were returned from people who completed all six stops.
- More than $20,000 worth of raffle prizes were given away.
- Nineteen people participated in the karaoke contest for the all-new Yamaha EF2000iS Generator Grand Prize.
- Fourteen Rhinos entered the “Yamaha Rhino” Class Show and Shine.
- Three hundred people attended the Drive in Movie on Friday night.
- More than 100 kids participated in the Easter Egg Hunt and one lucky winner took home the Yamaha Kids Power Quad grand prize.
- More than 1,000 people enjoyed the Dune Tour lunch under or around the Yamaha tent.
- Approximately 80 people participated in the Yamaha demo rides on Rhino 700 FI SxS vehicles and Grizzly 700 FI EPS, Grizzly 550 FI EPS, Raptor 250 and YFZ450R ATVs.
- Five trailer loads of trash were collected.
- More information, stories and photographs are available at: http://www.thedunetour.com

About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

Dune Tour Photo Gallery

www.DuneGuide.com